Artificial intelligence
We develop algorithms, train and integrate AI models: computer vision, multimodal and business data analysis, LLMs, chatbots and avatars, with validation of results and human supervision.
The laboratory
Research connecting culture and technology.
Maindh_Lab is Università Politecnica delle Marche’s interdisciplinary laboratory for cultural heritage, digital technologies and the responsible use of artificial intelligence.
From knowledge
to sharing.
Heritage has cultural, social and educational value.
Our mission is to study, protect and share heritage in new, inclusive and participatory ways. Bringing different areas of expertise together allows us to address the whole process: data acquisition, interpretation, conservation, enhancement and communication.
Research meets institutions, cultural organisations, businesses and communities. This is our contribution to the university’s Third Mission: turning scientific knowledge into shared value.
What we do
Developing AI.
Building digital knowledge.
Survey and 3D heritage
Laser scanning, photogrammetry and geomatics turn buildings, artefacts and places into accurate digital representations: from point clouds to digital twins.
Experiences and communication
Virtual, augmented and mixed reality, gigapixel images and digital museums make heritage explorable. We design accessible experiences for institutions, communities and visitors.
AI engineering & development
From data to useful tools.
Data preparation and management, model training and customisation, generative and LLM pipelines, programming and software integration. Validation, testing, interpretability and human-in-the-loop approaches guide solution development.
Applications include artwork recognition and analysis, 3D digitisation, chatbots and avatars, historical reconstruction and site monitoring. Expertise developed for cultural heritage extends to design, advanced craftsmanship and manufacturing.
Tools and methods
Document. Interpret. Bring to life.
Data capture and survey
Terrestrial and mobile laser scanners, aerial and terrestrial photogrammetry, GNSS positioning, panoramic and ultra-high-resolution photography.
Models and management
Point clouds, survey-based 3D models, virtual reconstructions, digital anastylosis and BIM/HBIM information systems for knowledge and conservation.
Access and evaluation
Virtual and mixed reality headsets, interactive devices, eye tracking and tools for studying usability, interaction and visitor experience.
International recognition
Research that makes a difference.
Laboratory projects recognised by AVICOM, ICOM’s international committee for audiovisual and digital technologies in museums.
F@IMP 2019 · Interpretive exhibition installation
Digital Library MANaM
Award and videoF@IMP 2020 · Virtual reality
Roman Theatre of Ricina
Award and videoF@IMP 2021–2022 · Virtual reality
The Queen’s Tomb at Sirolo-Numana
Award and videoF@IMP 2024–2025 · Installation · inclusion and sustainability
Before the Via Flaminia – A Journey with the Warriors
Award and videoF@IMP 2024–2025 · Mobile application · education and interpretation
Suasa Experience – Ancient City, Smart Future
Award and videoResearch and collaboration
Research and AI,
new possibilities.
We collaborate with museums, public bodies, cultural institutions and businesses. Contact the laboratory to discuss a heritage project, an AI application or a data analysis programme.
p.clini@univpm.itAll contact details