GEODEMY: a Jean Monnet Chair on GeoAI and Earth observation
GEODEMY begins at Università Politecnica delle Marche, connecting satellite data, geospatial AI and European policies for understanding climate, the environment and places.
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Heritage · Virtual reality
Inside Vitruvius’ Basilica
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Research · Immersive experiences
Theatre meets digital technology
Watch the videoInterdisciplinary laboratory · UNIVPM
mAIndh_Lab
Mindful Artificial Intelligence for Innovation and Digital Heritage
Università Politecnica delle Marche · DICEA · DII
An interdisciplinary laboratory dedicated to AI research, development and applications. Cultural heritage is at the heart of our work; our methods extend to fashion, design, the marine industry and business data analysis.
News
Latest from the laboratory
Research, projects and activities at Maindh_Lab.
Earth Memory: Maindh_Lab’s project featured by Globalist
Paolo Clini discusses research with Walter Villadei: virtual reality, avatars and AI to help astronauts retain a connection with Earth.
Read the storyMission
Our mission
Maindh_Lab brings together culture, technology and AI to study, protect and share tangible and intangible heritage in new, accessible and participatory ways. This foundation guides our research and opens a dialogue with other creative and productive sectors.
We investigate AI methods, develop algorithms and create applications for institutions, communities and businesses: from heritage to fashion and design, from the marine industry to data analysis for service companies. Responsible use of AI and human supervision guide our work. The laboratory supports the university’s Third Mission, turning research into shared knowledge and innovation.
Solutions
What we do with AI
We turn data, images, texts, 3D models and geospatial information into tools for analysis, interpretation, communication and decision support. We integrate AI, geomatics, computer vision, data analysis, digital heritage and software development.
Explore AI for cultural heritage
AI engineering & development
Developing new AI
From defining the problem to designing, training and integrating algorithms and models.
- Designing and developing new AI algorithms
- Data preparation and engineering
- AI model training
- Customising AI solutions
- Programming and software integration
- Generative and LLM pipeline development
- Model validation, testing and interpretability
- Human-in-the-loop approaches: human supervision and participation
AI driven solutions
Applying AI
Solutions bringing AI to research, conservation and heritage interpretation, and to creative and production processes.
- Art recognition and support for artwork attribution
- 3D digitisation using NeRF and Gaussian Splatting
- Virtual assistance with chatbots and avatars
- Reconstructing historical settings and figures
- Predictive monitoring of sites
- Systems supporting human creativity
- 3D model generation from multimodal data
- Business data analysis and decision support for service companies
AI algorithm and model development
Research, development and applications inform one another. Interpretation of results and human supervision accompany the process.
Sectors and fields of application
Application sectors
Tangible and intangible heritage remain central to our work. Our AI methods extend to fashion, design, the marine industry and data analysis for service companies, with new collaborations in manufacturing, advanced craftsmanship and precision industries.
Digital cultural heritage
Tangible and intangible heritage
Knowledge and interpretation of artworks, places, memories, skills and community practices.
Museums & exhibitions
Museums and exhibitions
Digital collections, exhibitions and new approaches to access and communication.
Architectural restoration
Architectural restoration
Documentation, analysis and digital tools supporting conservation.
Geomatics & landscape heritage
Geomatics and landscape
Geospatial data to understand, document and monitor places and territories.
Historic building information modelling
BIM and HBIM
Information models for understanding and managing built heritage.
VR · AR · MR
Virtual, augmented and mixed reality
Immersive experiences to explore, understand and share knowledge.
3D media generation
3D media generation
3D models and content for research and digital communication.
Fashion, design & creative industries
Fashion, design and creative industries
AI and digital technologies for creative processes and design.
AIMARINE INDUSTRY
Marine industry
Marine industry
AI and digital technologies applied to the marine industry.
AIDATA AND SERVICES
Data analysis & services
Data and service companies
AI methods for processing and analysing business data, extracting insights and supporting decisions.
AI for art
AI for understanding art
Analysis, conservation and restoration of artworks: AI connects information and supports the work of experts.
Analyse
Analysis and attribution
Identifying visual features and recurring stylistic patterns to support the study and attribution of artworks.
Digitise
Documentation and cataloguing
Digitisation and assisted cataloguing processes to organise information and support research and conservation.
Interpret
Augmented interpretation
Historical, cultural and stylistic data in dialogue with AI to explore relationships and possible critical interpretations.
Tools
Tools and methods
An integrated set of tools to digitise architecture, cultural heritage, landscapes and territories, and to visualise, test and evaluate their digital counterparts.
Data capture and survey
Terrestrial and mobile laser scanners, aerial and terrestrial photogrammetry, GNSS positioning, gigapixel and panoramic photography.
Models and data
Point clouds, 3D models, geospatial data and BIM/HBIM systems. Data quality and accuracy underpin documentation and monitoring.
Interaction and evaluation
XR headsets, interactive devices, eye tracking and tools for studying usability and visitor experience.
International awards · AVICOM / ICOM
Awards and recognition
Projects recognised at the F@IMP festival: research and digital technologies to study, interpret and make heritage accessible.
Before the Via Flaminia – A Journey with the Warriors
Installation: inclusion and sustainability
Award and videoSuasa Experience – Ancient City, Smart Future
Mobile application: education and interpretation
Award and videoThe Queen’s Tomb at Sirolo-Numana
Virtual reality
Award and videoRoman Theatre of Ricina
Virtual reality
Award and videoDigital Library MANaM
Interpretive exhibition installation
Award and videoPress coverage
In the media
Articles, interviews and television reports cover the laboratory’s projects and the meeting of research, culture and artificial intelligence.
Earth in space: Earth Memory brings a sense of home to long missions
Virtual reality and AI for astronauts’ wellbeing. Villadei: “Soon in space”
Using artificial intelligence responsibly: “In Ancona, culture brings history back to life”
Vitruvius’ laboratory-created avatar is now a reality
People
The research team
Architecture, cultural heritage, geomatics, computer science and AI come together at Maindh_Lab. The team is led by Paolo Clini, full professor at Università Politecnica delle Marche.
Meet the teamExplore Maindh_Lab
Projects, research and people
68 projects
Projects
Projects, places and artworks in the laboratory’s archive.
Scientific researchResearch and publications
Research projects, European collaborations and scientific contributions.
48 resourcesDigital experiences
3D models, gigapixel images and virtual tours.
27 peopleTeam
The laboratory’s people and expertise.
From the laboratoryNews
Events, activities and awards from the team’s archive.
Research and collaboration
Contact and collaborations
We collaborate with museums, public bodies, cultural institutions and businesses. Contact the laboratory to discuss a heritage project, an AI application or a data analysis programme.
p.clini@univpm.itAll contact details