AND – Arti Native Digitali exhibition spaces have opened in Macerata’s former Mercato delle Erbe, a window onto the future in the city centre. The rooms offer advanced technologies for cultural heritage storytelling: VR, AR, projection mapping and visitor-tracking software delivering content tailored to individual preferences. Congratulations to the Municipality of Macerata for supporting the idea, and to the Marche universities and private companies for bringing it to life.
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